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Tough Mother Biltong
- Brand identity
- Packaging
- Copywriting
- Launch photography
- Shopify design and build
- Social media
- Email campaigns
Branding and websites for places people visit, book and buy from.
Start a projectSelected work
Our mission
We build brands that keep working after launch day. The identity, the site, and the content that carries them.
Clients featured in
Services
- BrandingStrategy, identity and voice
- Brand Strategy
- Brand Audit
- Competitive Analysis
- Audience Research
- Customer Journey Mapping
A brand people recognize, and remember.
Before anything is made, we need to know what we're building and why. We dig into your business, your market, and your audience, then design the language that comes out of it: the marks, the systems and the words. A look and a voice that were decided together, rather than one handed to the other afterwards.
- WebsitesDesign and build
- Website Design
- UX and UI
- Art Direction
- Presentation Design
- Booking and Scheduling
A site that works as hard as the brand behind it.
Where everything comes together. We design and build digital experiences that are clear, considered, and ready to perform from day one, with booking, email, and shop connected, not bolted on afterwards.
- Content and GrowthShooting, writing and sending
- Content Video and Photo
- Branded Content
- UGC-style Content
- Art Direction
- Email Marketing
The work that starts the day after launch.
A brand and a site are where the work starts, not where it ends. We art-direct the content, shoot it, and run it monthly across email and social. Made by the people who built the brand, so it still sounds like it six months in.
Studio
The creative studio built to make working together straightforward.
Long before design begins, we focus on what actually moves your business, starting with your strategic foundation, audience, and positioning. You talk directly with the team building your brand from start to finish. A quick questionnaire gets our first call right into real ideas, leading into live presentations and clear milestones agreed on upfront.
I’ve spent my career as a brand director across fashion tech, retail, art, and experience design, making sure every touchpoint was thoughtful for both the client and their audience. When I launched Cana, I spent two fast-paced months working alone before recognizing that expanding into a dedicated team was the key to delivering true impact. Now, we build complete identities, websites, and content systems that keep brands running long after launch. I started with four grey hairs from those early solo months, so I named the studio after them. ca·na /ˈka.na/ noun Spanish for grey hair.
- Women-led
- Latina-owned
Loves pastries- English + Español
Liz Zepeda
Founder and Creative Director
FAQ
Answered up front.
The questions we hear most, answered before we ever get on a call.
Ask us anythingHow much does a project cost?
It depends on what you need. Foundation, our intro package, is a complete brand and website for $7,500, and it is where most projects start. Smaller pieces of work begin at $5,000. Structure and Landmark are scoped on an intro call, based on complexity, stakeholders, and rollout.
How long does it take?
About two and a half months from kickoff to launch. Quick feedback at each stage keeps it on schedule.
Who runs Cana Studio?
Cana Studio is women-led and Latina-owned. Liz Zepeda founded it after a career as a brand director across fashion tech, retail, art, and experience design, and still leads every project herself. The team works in English and Spanish, across the US, Mexico, and anywhere else our clients are.
Do you work with coaches and course creators?
Yes, and it is some of our favourite work. A coaching business is usually one person's name carrying everything, which makes the identity, the voice, and the sales page a single job rather than three. We build the brand, the site that sells the programme, and the member area or course platform behind it.
Do you work with CPG and product brands?
Yes. Tough Mother is a biltong brand we took from the mark through packaging, the shop, and the monthly email and social that followed it. For a product brand the launch is the start of the work rather than the end of it, so CPG projects usually carry on as a retainer.
What platforms do you build on?
Squarespace, Shopify, WordPress, Framer, Webflow, and custom code. We recommend the one that fits your business.
Do you use AI?
Yes, thoughtfully. We use it to speed up planning, research, and parts of our web builds, so more of your time and budget goes into the creative work. Every identity, design, and word you receive is made and reviewed by our team.
Do you write the copy?
Yes. Our copywriter interviews you directly and writes in your voice, in English or Spanish.
How does payment work?
Payments are spread across the project timeline. We walk through the schedule on our intro call.
Do you work with brands outside the US and Mexico?
Yes. We work with clients everywhere, and most of the process runs remotely.
New client inquiry
Let's talk about what you're
building.
Whether you're starting from scratch or taking an existing brand further, tell us what you're working on. We reply within two business days.
