Strategy, identity and voice

A brand people recognize, and remember.

Before anything is made, we need to know what we're building and why. We dig into your business, your market, and your audience, then design the language that comes out of it: the marks, the systems and the words. A look and a voice that were decided together, rather than one handed to the other afterwards.

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Investment

from $6,500

Timeline

About six weeks

Who it's for

Businesses launching for the first time, or established ones whose identity no longer matches what they've become.

What's included

Everything that makes the brand, and everything that keeps it consistent.

Strategy

Brand Strategy
Brand Audit
Competitive Analysis
Audience Research
Customer Journey Mapping

Identity

Naming
Visual Identity
Logo and Mark
Typography and Color
Design System
Brand Guidelines

Voice

Brand Story
Tone of Voice
Messaging Framework

How it works

About six weeks

01
Week 1
Intake and kickoff
You fill in a questionnaire before we meet, so the first call is a conversation rather than an interview. We agree what success looks like and what we're measuring it against.
02
Weeks 1–2
Research and strategy
Market, competitors, and audience. We write the positioning down, because every design decision afterwards needs something to answer to.
03
Weeks 2–3
Three directions
Three distinct moodboard directions, presented live and walked through together. You pick one, or pick pieces of each, and we take it forward.
04
Weeks 3–5
Identity design
The chosen direction becomes a full system. Marks, typography, color, and the rules that hold them together. Two rounds of revision are built into this stage.
05
Week 5
Application
The identity tested against real touchpoints, so you see it working rather than sitting on a board.
06
Week 6
Guidelines and handoff
Everything documented and packaged, with a walkthrough so your team can use it without us in the room.

How we work

Copy in your voice

Our copywriter interviews you directly and writes in your voice. It isn't an add-on line on the invoice.

One team, start to finish

You talk directly with the people building the work, from the first call to handoff. Nothing routes through an account manager.

Payments across the timeline

Spread across the project rather than demanded up front. We walk through the schedule on the intro call.

You're never stuck

A walkthrough and video tutorials at handoff, so you can run what we built without calling us first.

FAQ

Answered up front.

Anything else, just ask. We'd rather sort it before a call than during one.

Ask us anything

What if I already have a logo?

Then we start with a brand audit rather than a blank page. Plenty of projects keep the mark and rebuild everything around it.

Do I get the source files?

Yes. Everything is handed over in editable formats alongside the guidelines, so you are never locked to us.

Do you use AI?

Yes, thoughtfully. We use it to speed up planning and research, so more of your time and budget goes into the creative work. Every identity, design, and word you receive is made and reviewed by our team.

How does payment work?

Payments are spread across the project timeline. We walk through the schedule on our intro call.

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